Rebrand of One of UK's Leading Plant Providers

A-Plant (Ashtead Plant Hire), the UK's largest provider of plant hire and various other related site equipment & services is set to re-brand as Sunbelt Rentals from May 1st. With annual revenues of just under £500m & 191 locations across the UK this is a huge move within the construction sector. The full reasons & motivations for the name change area not completely clear though the Sunbelt name itself is not surprising given it is the sister companies of A-Plant in North America. Sunbelt has grown both organically and through acquisition, both riding and driving the growth of the rental market across the Atlantic. In the year to 31st January 2020, Sunbelt US generated annual revenues of £4.3bn from 835 locations and has grown considerably over the last 30 years. In addition to the Ashtead, the groups subsidiaries will also see a change. Names like Live Trakway, Lux, Rapid Climate Control, Mather+Stuart, Leada Acrow, Tool Hire Express, PSS Hire, Inlec, Evercal, Hoist It, Opti-cal Survey Equipment, FLG Services, Astra Attachment Solutions and GB Access are also all being ditched, to be replaced by such names as Sunbelt Rentals Engineered Access, Sunbelt Rentals Traffic Management, Sunbelt Rentals Survey and Sunbelt Rentals Lifting, etc.It will be interesting to see if this change proves fruitful for the group over the coming years.

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Source - https://www.theconstructionindex.co.uk/news/view/whats-in-a-name

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